When you capture employees’ thoughts, you reduce waste: the waste of paying someone to think but never properly know what they are really thinking.

When you capture employees’ thoughts, you increase diversity and inclusion: you make your people realise you care, and so they will care for your business all the better.

When you capture employees’ thoughts, you maximise the bottom line: the dark data, intellectual property so often lost at the moment, suddenly becomes everyone’s to understand & share, and take full advantage of.